Proudly A2: The FSSAI Buzz and Our Commitment to A2 Milk

In recent months, there has been significant buzz about the Food Safety and Standards Authority of India (FSSAI) and its statement regarding A1 and A2 milk. Many media outlets quickly reported FSSAI’s initial position, which suggested that the distinction between A1 and A2 milk might not hold much significance, and urged dairy brands to refrain from promoting these labels. However, what went largely unnoticed was FSSAI’s subsequent decision to put this directive on hold, leaving room for the continued sale and promotion of A2 milk.

For us, at Mr. Milk, this issue goes beyond marketing labels—it is about the health and well-being of our customers, backed by global research and a commitment to ethical farming practices.

Why A2 Milk Matters:

A2 milk comes from cows that produce only the A2 type of beta-casein protein, unlike regular milk, which contains both A1 and A2 proteins. Multiple studies have suggested that A2 milk may be easier to digest for people who experience discomfort with regular milk, often caused by the A1 protein. This difference has been recognized globally, with consumers reporting relief from issues like bloating and digestive upset after switching to A2 milk.

For those of us who advocate for A2 milk, the distinction isn’t just about proteins; it’s about a lifestyle choice grounded in tradition, purity, and health. At Mr. Milk, we remain firm in our belief that A2 milk offers health benefits that are aligned with our mission to provide pure, ethically sourced, and easily digestible dairy products.

FSSAI’s Clarification and the Media Response:

The FSSAI’s initial directive was quickly picked up by media houses, creating a ripple of confusion among consumers. However, the decision to halt this directive was less widely reported, leaving many still questioning the value of A2 milk.

Despite this momentary uncertainty, the stay on FSSAI’s initial statement means that we, and other brands, can continue to highlight the unique qualities of A2 milk. As a dairy brand, we remain committed to educating our customers about these distinctions and why choosing A2 milk is a conscious, healthier decision.

Proudly A2: Our Commitment Remains:

At Mr. Milk, we stand proudly behind our A2 milk. Ethical milking practices, transparency, and our focus on quality have always been our guiding principles.
For us, the A2 distinction is more than just a label—it’s a mark of the care, purity, and responsibility we owe to our customers.

In a world filled with varying opinions, our commitment to delivering pure A2 milk remains strong.

We invite you to experience the difference yourself—because we believe that good health should never be compromised.